Digital Marketing
How to Win in an Omnichannel World
To thrive in today’s retail environment means reexamining how both information and products are delivered.
To thrive in today’s retail environment means reexamining how both information and products are delivered.
Deal markets can be “hot” or “cold,” and that can bias executives’ evaluations of potential acquisitions.
Managerial authority is essential when decisions are time-sensitive, knowledge is concentrated and decisions need to be coordinated.
Companies can adopt one of five legal strategies: avoidance, compliance, prevention, value or transformation.
The process of bringing assembly work back to U.S. factories from abroad is more challenging than the economics would predict.
Digital technologies are helping companies finesse trade-offs between complexity’s costs and benefits.
For most companies, pricing has long been a sensitive, private affair. But what happens when you outsource some pricing choices to customers?
China is becoming the best place to learn how to make ideas commercially viable.
Companies doing business in China need to manage their intellectual property vulnerabilities proactively.
After a period of remarkable growth, China now faces substantial economic and political challenges.
“Lean” programs can be powerful tools for improving performance – if managers know what to expect.
People who are “different,” behaviorally or neurologically, can add significant value to companies.
Chinese companies are reengineering new product development in ways that reduce lead times.
Will your next big IT project be on time and deliver what was promised? Maybe — but maybe not.
In service businesses, there is often a trade-off between productivity and customer satisfaction.
Overinvesting in supply chain protection may be more profitable than not investing enough.
Customers are unsatisfied with complaint handling despite years of effort. A new approach is needed.
Misguided attempts to improve satisfaction can damage a company’s financial health.
Big data analysis can help geographically distributed companies monitor customer satisfaction.
Several organizing principles can help companies sustain both profitability and a sense of purpose.