Research Highlight

Technology use, diverse networks and access to new information all enhance productivity.

Under the right circumstances, companies of any size can grow to become platform leaders.

International arrangements require more formal mechanisms.

Higher quality and niche marketing are not always the answer.

There comes a time when corporate governance has little influence over performance, because competitive forces cut away at management fat.

Why do some subsidiaries become isolated — and does it matter?

Urban environments can substitute for internal resources in driving process innovation.

Companies have four ways of building businesses from within their organizations. Each approach provides certain benefits — and raises specific challenges.

The expectations aren’t being met.

Consumer dissatisfaction can be far more potent than satisfaction.

Organizations can teach themselves to grow.

Consumer preference is determined by how their options are presented.

Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.

Societal consequences give power to formal sanctions.