Business Models
A Plan to Invent the Marketing We Need Today
Seven strategies that can make marketing both relevant and rigorous in today’s world.
Seven strategies that can make marketing both relevant and rigorous in today’s world.
Asia, Latin America and Eastern Europe are delivering strong revenue and profit growth.
CEOs need to scan for the faint — but vital — signals that will help give their companies an edge.
Success in innovation requires the ability to churn out successful growth businesses year after year.
Project managers need a systematic, disciplined framework for turning uncertainty into useful learning.
The authors offer a framework that executives can use to ensure that their new visions for their businesses become more than just pipe dreams.