Branding

Marketing Strategy

Do Customer Loyalty Programs Really Work?

Loyalty programs must enhance the overall value of the product or service and motivate buyers to make their next purchase.

Grahame R. Dowling and Mark Uncles

July 15, 1997

Innovation Strategy

Strategic Innovation

Companies can successfully challenge industry leaders even without radical technological innovation.

Constantinos Markides

April 15, 1997

Organizational Behavior

Rebuilding Behavioral Context: A Blueprint for Corporate Renewal

Sumantra Ghoshal and Christopher A. Bartlett

January 15, 1996

Marketing Strategy

How Should National Brands Think about Private Labels?

Stephen J. Hoch

January 15, 1996

Supply Chains & Logistics

Returns Policies: Make Money by Making Good

V. Padmanabhan and I.P.L. Png

October 15, 1995

Marketing Strategy

Marketing Strategies for the Ethics Era

N. Craig Smith

July 15, 1995