Customer Behavior
Latest
Marketing Strategy
When Consumers Go to Extremes
Consumer preference is determined by how their options are presented.
Marketing Strategy
Finding the Right Job For Your Product
Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.
Marketing Strategy
Rethinking Consumer Boycotts
INTELLIGENCE: New developments, research and ideas in management
Marketing Strategy
Predicting Customer Choices
Recent research has greatly improved management’s ability to anticipate customer wants.
Customers
Managing Corrosive Customers
Strategies for mitigating the negative effects of nasty on-the-job encounters.
Marketing Strategy
Smart Pricing
A review of recent and seminal work linking pricing decisions with operational insights.
Marketing Strategy
The Global-Brand Advantage
Research indicates that buyers are more likely to perceive value in global brands.
Quality & Service
Using Choice Modeling in Service Management
A framework for gaining a clearer understanding of customer preferences.
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