Human Psychology
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Customers
The Great Expectations Effect
Asking customers about their wants increases the probability that they will be dissatisfied.
Culture
Leaders Who Inspire Commitment
Tapping traditional Asian values can instill cross-cultural managerial capabilities.
Leadership Skills
Leadership and the Fear Factor
Fear is a four-letter word in companies today, but CEOs” rhetoric of “love”
Leadership Skills
Developing Versatile Leadership
Leadership consists of opposing strengths, but most leaders overdevelop one strength.
Organizational Behavior
What Creates Energy in Organizations?
Is energy truly related to performance or learning in organizations? And how is it created?
Marketing Strategy
Tapping Into Association Marketing
Conceptual frameworks provide insight into creating marketing strategies targeted at groups.
Leadership Skills
Thinking Styles of IT Executives
IT professionals may be uniquely positioned to see and affect a company’s “big picture.”
Customers
Recovering and Learning from Service Failure
Is your company doing its best to address customer complaints and learn from mistakes?
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