Digital Marketing
Beyond Viral: Generating Sustainable Value From Social Media
Why hasn’t the proliferation of social media resulted in long-lasting social and business change?
Why hasn’t the proliferation of social media resulted in long-lasting social and business change?
People are more likely to follow rules if there’s more variety in the order in which they do tasks.
Strategic leadership is key to long-term success and can be learned, says Stanford’s Jesper Sørensen.
When times are uncertain, it is more important than ever to break routine and see what’s happening for ourselves.
What’s happening this week at the intersection of management and technology.
AI’s value for managers lies in its ability to predict equipment failures and assess human emotions.
This year’s winning article is “Accelerating Projects by Encouraging Help,” by Fabian J. Sting, Christoph H. Loch, and Dirk Stempfhuber.
What’s happening this week at the intersection of management and technology.
There’s no single formula for making work meaningful — but poor management is a universal obstacle.
New research finds scenario-based decision making helps increase executives’ strategic flexibility.
Companies looking to social media for guidance in decision making should be wary of the “filter bubble” effect.
Images have taken on a broader role in representing brands, communicating value, and cultivating identity.
This year’s winning article is “Combining Purpose With Profits,” by Julian Birkinshaw, Nicolai J. Foss, and Siegwart Lindenberg.
Pervasive and near-continual use of organizational information technology systems is taking a toll on some employees’ health.
Social media is changing how people relate to one another, say social psychologists.
A willingness to ask for advice on difficult problems can increase your perceived competence.
Making it safe to be honest about when projects are getting off track can promote cooperative behavior.
For many decisions, letting your mind wander to a choice that you feel drawn to — rather than weighing all the options — is ample.
Data analysts may have external agendas that shape how they address a data set — but a savvy manager can identify biases.
New research offers insights into factors that can affect the decision-making process.