Innovation Strategy
Strategic Innovation
Companies can successfully challenge industry leaders even without radical technological innovation.
Product Development
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Marketing Strategy
First to Market, First to Fail? Real Causes of Enduring Market Leadership
Using a historical method, the authors try to determine why pioneeers fail and early leaders succeed.
Innovation Strategy
Has a Customer Already Developed Your Next Product?
When customers tell you what they need, listen carefully — they may be designing your next product.
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