Culture
How to Change a Culture: Lessons From NUMMI
GM and Toyota launched their joint auto plant where GM’s work force had been at its worst. Here’s what happened next.
Trust
Latest
Customers
Customer Education Increases Trust
Service companies shouldn’t worry about teaching their customers too much.
Analytics & Business Intelligence
Delight or Despair
Avoiding the pitfalls in leveraging customer data.
Marketing Strategy
Diversifying Your Customer Portfolio
RESEARCH BRIEF: A dynamic array of different customer types makes for a stronger business model.
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