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Why a Data and Analytics Strategy Today Gives Marketers an Advantage Tomorrow
Marketers need a holistic data and analytics approach to deliver personalized customer experiences.
Marketers need a holistic data and analytics approach to deliver personalized customer experiences.
The sports industry’s use of analytics on and off the field highlights three key strategies for success.
Getting business value from data depends on developing effective analytics teams — leaders included.
IoT-enabled devices are the new weakest link in data security — and companies need to address this now.
Watch a free, on-demand webinar with MIT research scientist Matthias Winkenbach on how interactive visualization and augmented reality technology to change the way we access, understand, and utilize complex systems and logistics data.
A global survey finds that AI is delivering value to companies that use it across operations.
Identifying the optimal prices for products was once a time-consuming process. That’s changing.
The best path to AI is to establish a foundation in capturing, preparing, and analyzing data.
Small errors in data linkages can sometimes prove damaging — but not if managers watch for them.
To fully benefit from supply chain analytics, companies need to be able to act on insights quickly.
AI offers a potential solution to the problem of training employees how to find and use data.
Logistics partners use supply chain intelligence to meet the demands of the high-tech industry.
Tough new EU data security laws mean that consumers’ data is about to become more valuable.
Though customer service is a key analytics focus, it offers potential for security improvements too.
It pays to ask yourself whether your job is common and repetitive enough to be done by a machine.
The value of enterprise-level AI depends on what an organization’s people do with it.
A featured excerpt from The Mathematical Corporation by Josh Sullivan and Angela Zutavern.
Managers already struggle to put data to intelligent use; AI may add to their difficulty.
Some companies are using assessment tools to help identify employees with leadership potential.
Answering still more questions from our recent webinar, “Analytics as a Source of Business Innovation.”