Customers
A New Way to Manage Customer Portfolios for Maximum Value
Shifting emphasis from customer lifetime value to customer portfolio lifetime value can drive future revenue and lower costs.
Developing Strategy
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Developing Strategy
Using Black Hat Workshops to Understand Your Competitors
Black hat workshops can help you model your company’s competitive landscape before making the next strategic move.
Platforms & Ecosystems
Have Uber and Netflix Lost Their First-Mover Advantage?
Experts consider whether early-entrant platform businesses like Uber and Netflix have lost their first-mover advantage.
Developing Strategy
Strategizing Across Organizations
Solving big, systemic problems will require organizations to come together to develop strategies as a group.
AI & Machine Learning
Will Generative AI Create a New Era of Search Competition?
Experts consider whether generative AI tools like ChatGPT will refuel Google’s and Microsoft’s search engine rivalry.
Corporate Social Responsibility
The PR Power of Fessing Up
Research shows that a company’s confessions to past wrongs enhances people’s perception of its corporate responsibility.
Developing Strategy
Become a Better Problem Solver by Telling Better Stories
Not defining a problem well is one of the biggest obstacles to good decisions; use this simple story structure to help.
Leadership Skills
The Top MIT SMR Articles of 2022
MIT SMR’s top articles of 2022 focused on employee engagement, toxic culture, and transformative leadership.
Social Media
What Do Strategy Experts Think of Elon Musk’s Twitter Blue Policy?
Experts consider whether charging for user verification will lead to increased user engagement and trust on Twitter.
Technology Implementation
The Business Case for Blockchain in the Enterprise
Companies stand to benefit from blockchain if they first create a strategic road map and learn from others’ successes.
Developing Strategy
Every Company Needs a Political Strategy Today
Companies must be prepared to respond strategically to state and federal policies that conflict with stakeholder values.
Diversity & Inclusion
Should DEI Efforts Be Expected to Have a Financial Return?
Strategy experts weigh whether companies should expect monetary returns from diversity, equity, and inclusion investments.
Financial Management & Risk
The New Math of Multistakeholderism
Success means that when investors and customers do well, workers, partners, and communities do too.
Leadership Skills
Did Jack Welch Blow Up the Business World?
A new book about former GE CEO Jack Welch blames him for shareholder capitalism, but there were other factors at play.
Supply Chains & Logistics
Supply Chain Leaders, Prioritize These Three Talent Strategy Essentials
To strengthen resiliency, companies need to build flexibility into the supply chain talent base.
Customers
Manage Your Customer Portfolio for Maximum Lifetime Value
Better-informed decisions on customer relationship conversion, leverage, and defense can drive revenue and lower costs.
Developing Strategy
Five Articles for Building Resilience When Facing a Recession
A roundup of MIT SMR articles to help business leaders navigate the uncertainty and volatility of an economic downturn.
Developing Strategy
How Future Thinking Can Derail Your Company’s Present
Four common mistakes can derail leaders as they make strategic plans aimed at making their organizations future-ready.
Innovation Strategy
RAI Enables the Kind of Innovation That Matters
A panel of experts weighs in on whether responsible artificial intelligence hampers AI-driven innovation efforts.
Corporate Social Responsibility
Should Organizations Link Responsible AI and Corporate Social Responsibility? It’s Complicated.
A panel of experts weighs in on whether responsible AI should be connected to corporate social responsibility efforts.