Customers
Five Key Elements of Problem-Centric Selling
Here’s how to ensure your sales teams know their customers’ problems.
Here’s how to ensure your sales teams know their customers’ problems.
This year’s most popular articles examine how new technology is transforming and disrupting the way we work.
These summaries will help you navigate our terrific new slate of features.
The MIT SMR Strategy Forum examines whether Amazon’s new $15 per hour minimum wage for workers will force rivals to follow suit.
Done right, automation can be a win for everyone — even workers.
Strong multi-business companies are defying expectations in three ways.
Data-driven decision-making comes with challenges and opportunities, says GoDaddy’s chief revenue officer.
Unlikely collaborators are teaming up to provide higher-quality, lower-cost services.
The 2018 Artificial Intelligence Report by MIT SMR shows early leaders pushing forward with an eye toward scale.
Harvard Business School’s Regina Herzlinger examines collaboration and innovation in health care.
This webinar discusses how a FAST framework for goal setting can improve strategic alignment.
Competing against state-subsidized competitors in global markets requires a new set of tactics.
Companies seeking tech alliances to stay competitive may benefit from an adaptive ecosystem model.
Customers relationships evolve. Understanding how is the key to tailoring your CRM strategy.
IT alignment can produce organizational inertia — unless it’s accompanied by the right culture.
New markets for judgment bridge critical gaps between scientific breakthroughs and commercial markets.
For many leaders, the allure of best practices is strong and their expectations for results are unrealistic.
New research reveals the surprising reasons managers don’t know their company’s strategy.
Empirical analysis reveals that conventional wisdom about big, risky change initiatives is often wrong.
Clear, concise strategic priorities backed by metrics have value in communicating with stakeholders.