Business Models
Lessons From Hollywood: A New Approach To Funding R&D
Project-centered governance may be an efficient way to organize innovation in fields such as biotech.
Innovation
Latest
Analytics & Business Intelligence
A New Vision for Personal Transportation
Smart data and mass customization have the potential to radically change the way trips are planned.
Collaboration
When Customers Become Fans
Smartphone maker Xiaomi cultivates user pride through user-centered and open innovation.
Developing Strategy
From the Editor: Disruption Everywhere?
The Fall 2015 issue of MIT SMR highlights two themes: developing tomorrow’s leaders, and disruption.
Business Models
How to Avoid Platform Traps
The increasing popularity of platform strategies masks a difficult truth: They are hard to execute well.
Developing Strategy
How Useful Is the Theory of Disruptive Innovation?
How well does Clayton M. Christensen’s theory describe what actually transpires in business?
Innovation Strategy
What to Know About Locating in a Cluster
Innovation flourishes when companies are geographically close, but knowledge poaching can thrive, too.
Collaboration
The Art of Managing Complex Collaborations
Biomarkers Consortium, a public-private partnership in the health industry, presents five lessons in managing collaboration.
Business Models
How is Digitization Affecting Your Business?
A short questionnaire from researchers at MIT Sloan’s Center for Information Systems Research helps assess digital risk.
Disruption
How Do Innovators Spot Market Opportunities?
Elon Musk, founder of Tesla Motors, SpaceX and SolarCity, has a noted ability to spot unmet market needs.
Executing Strategy
Developing Effective Intellectual Property Partnerships
There are five options for structuring intellectual property partnerships, ranging from licensing to joint ventures.
Business Models
Thriving in an Increasingly Digital Ecosystem
To prepare for digital disruption, companies need to consider which of four business models to adapt.
How Twitter Users Can Generate Better Ideas
There’s a link between the amount of diversity in employees’ Twitter networks and the quality of their ideas.
Business Models
More Companies Are Cashing In on Underused Resources
Companies can participate in “collaborative consumption” through creative new approaches to defining and reusing their resources.
Marketing Strategy
One Critical Strategy New Products Often Overlook
Not every product can enter the market at the ideal time. Three strategies can help new products make the most of any timing.
Innovation Strategy
Real Innovators Don’t Fear Failure
One way to learn, argue Paul J.H. Schoemaker (Wharton School) and Steven Krupp (DSI), is to “try to fail fast, often and cheaply in search of innovation.”
New Product Development
The Easy Industry Research Hardly Anybody Uses
Before introducing a new product to an emerging industry, companies should track the evolution of its category labels.
Business Models
Revamping Your Business Through Digital Transformation
By using mobile devices, social media, analytics and the cloud, savvy companies are transforming the way they do business.
Customers
How to Tee Up Choices: The Upside of Default Rules
How much choice do people really want? Default rules, which establish decision-making starting points, can help.