Innovation Strategy
Mastering the ‘Name Your Product Category’ Game
The ideal window of opportunity to enter a new industry starts when a dominant category label is introduced.
Innovation
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Innovation Strategy
Embrace Your Ignorance
The overconfidence of presumed expertise is counterproductive. Instead, data trumps intuition.
Developing Strategy
The Key to Business Success: ‘Stringing Multiple Opportunities Together’
New research looks at the strategies executives use in capturing new growth opportunities.
Global Strategy
The Surprising Effectiveness of “Assembly Line” Innovation
Unconventional approaches to innovation are speeding up new product development, making R&D faster and cheaper.
Culture
Innovation Lessons From China
China is becoming the best place to learn how to make ideas commercially viable.
Corporate Social Responsibility
How Procter & Gamble Uses External Ideas For Internal Innovation
P&G’s open innovation program nurtures collaboration with individuals and companies globally.
Business Models
How to Win With a Multisided Platform Business Model
What does it take to set up a platform where many constituencies can do business?
Innovation Strategy
The Dandelion Principle: Redesigning Work for the Innovation Economy
People who are “different,” behaviorally or neurologically, can add significant value to companies.
Global Strategy
Accelerated Innovation: The New Challenge From China
Chinese companies are reengineering new product development in ways that reduce lead times.
Climate Change
Creating Societal Benefits and Corporate Profits
Four key steps can help a new initiative create value for both the company and the public.
Collaboration
“Diverge Before You Converge”: Tips for Creative Brainstorming
The most effective brainstorming processes draw from both individual thinking and group discussion.
Business Models
Strategic Decisions for Multisided Platforms
Building a platform through which different groups interact requires smart thinking about strategy.
Marketing Strategy
How to Position Your Innovation in the Marketplace
A new framework helps identify the best strategy for a particular product or service.
Innovation Strategy
The Discipline of Creativity
Managers can’t afford to rely on haphazard, hit-or-miss approaches to idea generation.
Developing Strategy
MIT Sloan Management Review Authors Prominent in “Thinkers50“ 2013 Rankings
Twenty-two of world’s top fifty management thinkers have published their work in MIT Sloan Management Review.
New Product Development
A Little Competition Brings Out Astonishing Innovation
Contests can be big motivators for getting people to bring all their creativity to the table.
Innovation Strategy
Spurring Innovation Through Competitions
Companies are increasingly turning to contests to generate many diverse ideas.
Innovation Strategy
Innovation Process Benefits: The Journey as Reward
What motivates volunteers to take part in innovation projects?
Innovation Strategy
The 2013 Richard Beckhard Memorial Prize
This year’s award goes to the authors of “Creating Employee Networks That Deliver Open Innovation.”
Innovation Strategy
Using Open Innovation to Identify the Best Ideas
Which parts of your innovation processes should you open up to the wider world?