Innovation Strategy
Five Steps for Embracing Consumer Innovation
Companies can work with consumer innovators, or “casual entrepreneurs,” by understanding their lead users.
Companies can work with consumer innovators, or “casual entrepreneurs,” by understanding their lead users.
The Fall 2011 issue of MIT Sloan Management Review delves into innovation, including the intriguing role of individual innovators.
Consumers generate massive amounts of product innovation — which has significant implications for new product development.
According to von Hippel, users are often the first source of new products.
Without successful implementation, the benefits of open innovation strategies will not materialize.
The key to open innovation? Ensuring outside ideas reach the people best equipped to exploit them.
What are the characteristics that can help guide companies through disruptive transitions?
Lessons from the successes and failures of many emerging technologies offer a helpful guide in how adoption works.
While network effects do affect market share flows, quality prevails.
Project leaders should frame projects the same way marketing managers frame branding efforts.
Generating good innovation proposals from within the ranks of the organization is only the beginning. The more difficult part is creating a selection process that identifies which ideas to implement.
Research in creativity shows that giving employees unstructured time — on company time — is a concrete way to reward innovative activity.
Project networks provide the expertise to handle complex, knowledge-intensive team projects.
Today’s collaborative and creative leaders engage in six boundary spanning practices.
From time to time a project truly stands out, creating exceptional value and having an impact on the industry.