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Reassuring Students About Education’s Value in Uncertain Times
Learn how to reassure students about the value of higher-ed investments even in uncertain times.
Innovation
Latest
Disruption
Could Psychedelics Open New Doors for Science and Business?
A new wave of clinical research on promising uses for psychedelic drugs points to potential opportunities for business.
Sustainability
Why Businesses Need to Embrace the Bioeconomy
Developing products using materials from biological sources can yield more sustainable business models.
Customers
Investing in the Last Mile: PayPal’s Khatereh Khodavirdi
Data science leader Khatereh Khodavirdi discusses how PayPal uses AI and machine learning for customer personalization.
New Product Development
Is Tesla’s Era of Dominance Coming to an End? What Experts Say
A panel of experts considers whether Tesla has what it takes to remain the top producer of electric vehicles in the U.S.
Technology Innovation Strategy
Investing in a Tech Platform to Enable Better Banking
The CEO and COO of DirectBooks discuss the innovation approach behind the financial communications platform.
New Product Development
Adopting the Innovator’s Mindset
Innovation needs to follow a disciplined process to avoid creating solutions looking for problems.
Customers
Our Guide to the Fall 2022 Issue
This issue of MIT SMR focuses on customer relationships and their connection to innovation and value.
Innovation Strategy
Why Innovators in China Stay Close to the Market
Businesses in China source more innovations from customers and market-facing sources than companies elsewhere do.
Innovation Strategy
Can Design Thinking Succeed in Your Organization?
Leaders can improve the odds of design-thinking success by first ensuring that their organization is prepared for it.
New Product Development
Before Starting Your Own Business, Ask These Four Questions
Determining whether entrepreneurship is right the right path for you requires preparation and introspection.
Customers
Inventing the Beauty of the Future: L’Oréal’s Stéphane Lannuzel
L’Oréal’s Stéphane Lannuzel discusses artificial intelligence’s role in technology innovation in the beauty industry.
Automation
Precision Medicine in Pharma: Sanofi’s Frank Nestle
Sanofi’s Frank Nestle explains how the pharma company is using AI to improve drug discovery and development.
Innovation Strategy
Strategically Engaging With Innovation Ecosystems
Connecting companies to clusters of startups, researchers, and investors can accelerate corporate innovation.
Innovation Strategy
RAI Enables the Kind of Innovation That Matters
A panel of experts weighs in on whether responsible artificial intelligence hampers AI-driven innovation efforts.
Marketing Strategy
Using Neuroscience to Create Great Customer Experiences
Pairing neuroscience with design thinking can help companies innovate with greater precision.
Customers
The Beauty of AI: Estée Lauder’s Sowmya Gottipati
Sowmya Gottipati shares how Estée Lauder uses AI to learn about customers and make better product recommendations.
Ethics
Our Guide to the Summer 2022 Issue
This issue of MIT SMR looks at corporate values and purpose, risk management, and the role of the CFO in acquisitions.
Innovation Strategy
Mastering Innovation’s Toughest Trade-Offs
Leaders must answer eight questions to successfully tackle innovation’s toughest trade-offs.
Innovation Strategy
Managing Innovation’s Productive Tensions
Leaders must answer eight questions to successfully tackle innovation’s toughest trade-offs.