AI & Machine Learning
Improving Strategic Execution With Machine Learning
Businesses are redefining how they create value, says MIT SMR’s 2018 Strategic Measurement study.
Marketing
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Marketing Strategy
How to Launch Products in Uncertain Markets
Before your next large-scale product launch, try leveraging uncertainty for competitive advantage.
Marketing Strategy
Selling Solutions Isn’t Enough
B2B companies need to develop ways to help specific customers achieve better outcomes.
Customers
A More Profitable Approach to Product Returns
Retailers can boost profits and prevent abuse by tailoring their return policies with analytics.
Customers
Use Customer KPIs to Reinforce Core Values
Focusing on customers and employees leads to the delivery of winning customer experiences.
Analytics & Business Intelligence
The Anatomy of Effective KPIs
KPIs measuring customer satisfaction and/or customer loyalty aren’t good enough anymore.
Analytics & Business Intelligence
Why the Data Marketplaces of the Future Will Sell Insights, Not Data
MIT professor Munther Dahleh proposes a marketplace for data that bases the cost of data on the financial value it generates
Customers
Putting Customer Experience at the Center of Digital Transformation
Digital growth often comes at the expense of customer experience, but a new approach offers a win-win.
Customers
Why Customer Experience Is Key for Loyalty Programs
Improving customer experience offers more long-term benefits than “earn-and-burn” loyalty programs.
Business Models
Why Companies Need a New Playbook to Succeed in the Digital Age
Companies need to think about how they can become a customer destination.
Analytics & Business Intelligence
Leading With Next-Generation Key Performance Indicators
MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.
Analytics & Business Intelligence
Measure Your KPI Alignment
Are you on the path toward strong KPI alignment? Take this self-assessment to uncover challenges and opportunities based on your score.
Global Strategy
Lessons From China’s Digital Battleground
This online exclusive article discusses why the dramatic rise of China’s digital leaders has put the squeeze on Western internet giants.
Analytics & Business Intelligence
Master the Challenges of Multichannel Pricing
Retailers have new challenges in getting customers to accept different prices on different channels.
Marketing Strategy
Interactive Infographic: Customer-Focused KPIs Fuel the Future of Business
What sets leading companies apart is not so much the number of metrics they track but how they use them to better engage customers — and thereby grow their businesses.
Managing Your Career
Managing the Distraction-Focus Paradox
Professional success in today’s hyper-connected workplace demands “distracted focus.”
Digital Marketing
Your Customers May Be the Weakest Link in Your Data Privacy Defenses
Apps that encourage users to share contact information expose companies to a huge security liability.
AI & Machine Learning
Rethink AI Objectives
Using AI to create humanlike computers is a shortsighted goal.
Marketing Strategy
Beyond the Speed-Price Trade-Off
Advances in inventory and sales analytics make it possible to deliver products both cheaply and quickly.
Customers
Customer Relationships Evolve — So Must Your CRM Strategy
Customers relationships evolve. Understanding how is the key to tailoring your CRM strategy.