Marketing

Though customer service is a key analytics focus, it offers potential for security improvements too.

A curated excerpt from Tap by Anindya Ghose.

Thanks to technologies like 3-D printing, a new supply chain model is emerging.

Sharing consumers’ positive stories about a brand can be a highly effective marketing strategy.

Hot markets are attractive — but investors and entrepreneurs may get better results elsewhere.

March 21 and 22, MIT SMR is opening its website to one and all, offering free and unlimited access.

New research demonstrates how the most efficient network designs also account for changing market conditions.

Why hasn’t the proliferation of social media resulted in long-lasting social and business change?

Internet-enabled mobile devices have fundamentally changed marketing — and personal privacy.

Subscription e-commerce uses AI to offer personalized, low cost, convenient products. It’s working.

Product features designed to attract new customers differ from features that retain customers.

For companies, the social media behavior of employees represents both an opportunity and a risk.

A new data tool from South Africa’s Nedbank helps its clients understand their customers better.

South Africa’s Nedbank uses analytics to help its clients reassess their customer relationships.

What’s happening this week at the intersection of management and technology.

If your brand is on Instagram or other social media platforms, your current followers are likely also your future customers.

Performance topology maps offer managers a signpost pointing toward smarter strategies.

To calculate ROI accurately, you need to estimate the fraction of profits attributable to the investment.

How human vigor and algorithmic rigor are joining forces in the sales function.

Should marketers subtract the cost of acquiring a customer before assessing that customer’s lifetime value (CLV)?