Social Media
Thinking Outside the [Penalty] Box
The NHL’s following on Pinterest outscores all other sports leagues. Its secret: a mastery of social media strategy.
Marketing
Latest
Collaboration
Are You Part of the Email Problem?
Over-reliance on email is sapping people’s time and energy, says author Phil Simon. There are better ways to do things.
Collaboration
‘People Analytics’ Through Super-Charged ID Badges
Humanyze helps interpret social data so that businesses can identify the best collaborative practices of the most effective people.
Collaboration
Social Media’s Expanding Relationship Universe
Social media is changing how people relate to one another, say social psychologists.
Collaboration
Are Social Media’s Benefits Getting Lost in Translation?
For multinational companies, language barriers are a key obstacle to social business. Can a multilingual approach work?
Organizational Transformation
Are You Ready For the Certainty of the Unknown?
Companies and individuals will need to embrace impermanence and continual reconfiguring in “the remix era.”
Marketing Strategy
The Other Talent War: Competing Through Alumni
It’s smart to be on good terms with former employees. Recent research highlights the upside to following competitors’ former employees, too.
Social Media
Should Employees Be Encouraged to Tweet?
Companies that want employees to be stewards of the brand should trust them to represent the organization well on social media.
Customers
How to Tee Up Choices: The Upside of Default Rules
How much choice do people really want? Default rules, which establish decision-making starting points, can help.
Platforms & Ecosystems
Simplifying the Enterprise Social Media Landscape
Social media platforms abound. Is there a simple way to decide which one(s) a company should focus on?
Remaking a Company for the Digital Natives
USAA’s Renee Horne describes the company’s efforts to make social tools an integral part of employee engagement.
Business Models
Adapting to the Sharing Economy
New strategies are helping companies embrace “collaborative consumption” and the “sharing economy.”
Marketing Strategy
The Case for ‘Benevolent’ Mobile Apps
Smartphone apps that provide consumers with helpful information can improve users’ trust in a brand.
Social Media
Social Business Is Dead . . .
Social media has changed business practice dramatically — but now the very nature of social business is itself transforming.
Digital Marketing
Customizing Social Media Marketing
There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.
Marketing Strategy
Will Customers Be Fair When They Pay-As-They-Wish?
Organizations can encourage customers to be fair so that freeloaders won’t ruin pay-as-you-wish pricing.
Collaboration
The Unexpected Payoffs of Employee “Eavesdropping”
An experiment in social networks shows that key knowledge can be transferred without employees realizing it.
Digital Marketing
Can You Really Let Employees Loose on Social Media?
Mitel’s social media policy encourages employees to use their “best judgment” in posting. Does it work?
Social Media
Online “Chatter Data” is Big Data Gold
Brands are anxious to find out what people are talking about on Twitter and Facebook — what’s known in the industry as “chatter data.”
Digital Marketing
How Effective Is Location-Targeted Mobile Advertising?
New research shows that mobile advertising targeted to consumers based on their locations can be effective.