Digital Marketing
Why Your Company Is Probably Measuring Social Media Wrong
Social media environments challenge managers to think in nonlinear ways about their business.
Marketing
Latest
Social Media
Interactive Tool Explores How Companies Generate Value With Social Business
The new Social Business Interactive Tool encourages readers to explore data from the 2014 Social Business Global Study.
Digital Marketing
How to Win in an Omnichannel World
To thrive in today’s retail environment means reexamining how both information and products are delivered.
Digital Marketing
Why Social Media Will Fundamentally Change Business
Social media is just the latest in a long line of transformative technologies changing how business is conducted.
Collaboration
Are Companies Ready to Finally Kill Email?
Full implementation of internal social media could raise productivity by 25%. So what’s the hold up?
Marketing Strategy
The Upside to Large Competitors
New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.
Digital Marketing
How Facebook is Delivering Personalization on a Whole New Scale
Using tiers of customer data, Facebook is delivering personalization on an unprecedented scale.
Collaboration
Leveraging the Extended Enterprise: MITRE’s Handshake Tool Builds Virtual Collaboration
A social business tool is helping U.S. government agencies crowdsource collaboration.
Social Media
Infographic: Social Business Driving Positive Outcomes
An infographic provides highlights of the 2014 social business report and illustrates the importance of social maturity.
Collaboration
The Paradox of Leading a Social Business
Companies that reach social business maturity are finding that their leadership practices are changing along the way.
Digital Marketing
An Audio Summary of “Moving Beyond Marketing”
An audio briefing of the 2014 social business research report by MIT Sloan Management Review and Deloitte.
Crisis Management
After a Social Media Gaffe: How to Recover and Not Dig a Bigger Hole
Many of us have had a moment when we click “send” and realize our message is going to the wrong person. Now what?
Social Media
Moving Beyond Marketing
The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.
Digital Marketing
Be a Good Sport With Social Media
Two World Cup-related gaffes by international airlines offer lessons for social business.
Digital Marketing
Rejuvenating a Brand Through Social Media
Nestlé UK had customers vote for a new candy bar flavor — and increased customer engagement.
Marketing Strategy
When Customers Help Set Prices
For most companies, pricing has long been a sensitive, private affair. But what happens when you outsource some pricing choices to customers?
Digital Marketing
Social Media Marketing Doesn’t Matter
Social media isn’t enough anymore to give businesses a lift — unless they use it to innovate.
Collaboration
The American Red Cross: Adding Digital Volunteers to Its Ranks
The mission of the American Red Cross is to alleviate human suffering during emergencies by mobilizing volunteers and donors. It’s using social media to help.
Social Media
Audi Puts Its Future Into High (Tech) Gear
Audi wants customers to “trade up” cars as as easily they upgrade software.
Customers
Reimagining Customer Service at KLM Using Facebook and Twitter
For KLM, social business developed in response to an epic customer service crisis.