Digital Marketing
DBS Bank Pumps Up the Volume on its Technology
DBS Bank is remaking itself from a transaction company to an information company using emerging technologies.
Marketing
Latest
Collaboration
Intro Video: Making Social Business Work
An introduction: Social business requires more than just talk, according to the new MIT SMR / Deloitte survey.
Digital Marketing
The Problem With Online Ratings
Consumer trust in online ratings may be misplaced, according to recent research.
Developing Strategy
Stories That Deliver Business Insights
Companies are gaining insights from ethnography, the in-person study of how consumers use a product.
Marketing Strategy
Why Customer Participation Matters
Emphasizing customer participation is an important vehicle for generating valuable repeat business.
Marketing Strategy
How to Position Your Innovation in the Marketplace
A new framework helps identify the best strategy for a particular product or service.
Social Media
On the Evolution of “Social Business”
However you define it, social business is changing the world.
Social Media
Walking the Legal Tightrope of Social Business
Managers must walk a fine line when it comes to monitoring employee activity on social media.
Collaboration
Video: Making Social Business Work in Organizations
Social business requires more than just talk, according to the new MIT SMR / Deloitte survey.
Social Media
Social Business Research Study Launched
MIT SMR’s global survey on social business practices is now open. Please take the short survey.
Social Media
It Started with a Hashtag: Revitalizing BC Football with Social Media
Boston College’s football recruiting efforts were turned around with a social media campaign.
Marketing Strategy
The Power of a Good Logo
Research suggests that a good corporate logo can have a positive effect on customer commitment.
Digital Marketing
How “Social Selling” Is Reinventing Cold Calling
At LinkedIn, the sales staff has become well-versed in the use of social media tools to open doors.
Social Media
Four Ways Social Data Can Generate Business Value
Employee-based social data can help organizations improve team performance and more.
Social Media
Why Social Business Initiatives Fail
Organizations are inadvertently setting their social programs up for failure.
Your Turn: What Questions Do Managers Have About Social Business?
What trends and companies should we explore in our upcoming survey?
Social Media
Can Social Business Make Employees Happier?
Social business can breed contentment among employees — but it doesn’t happen automatically.
Data & Data Culture
Is Digital Advertising a New Form of Market Manipulation?
Social media and digital advertising are colliding. Could this lead to market manipulation?
Social Media
When Big Businesses Push the Start(up) Button
Nestlé defines big, traditional company, but it’s touching base with its inner startup.
Digital Marketing
How Digital Acceleration Teams Are Influencing Nestlé’s 2,000 Brands
Nestlé’s global marketing head Pete Blackshaw talks about the challenges of managing social media.