Collaboration
What Is Social Media, Anyway? (And Why Managers Should Care)
Managers need to keep up with what social media is becoming and how to use it.
Marketing
Latest
Culture
Ray Wang Surveys the Evolution of Social Business
Ray Wang discusses how social business evolves, which uses are growing, and how social business is changing the future of work.
Social Media
The Emergence of Chief Digital Officers
Companies are appointing chief digital officers to focus their use of social and digital strategies.
Collaboration
What Can Managers Learn about Social Media from the Boston Marathon Bombing?
Social media lessons for managers from the Boston Marathon bombing.
Collaboration
Can CIOs Step Up and Be Leaders in Social Media?
CIOs face challenges in maintaining leadership in social business within the C-suite.
Digital Marketing
How Pharmaceuticals Can Avoid the Side Effects of Social Media
In a highly regulated industry, active social media engagements need to be carefully conducted.
Digital Marketing
CMOs Using Social Data to Flex Their Muscle
CMOs are very involved in leveraging social media, which may be expanding that function’s strength.
Business Models
How Starbucks Has Gone Digital
Top Starbucks executives Adam Brotman and Curt Garner discuss their company’s digital strategy.
Customers
Why Managing Consumer Privacy Can Be an Opportunity
Managing consumer data courteously can be a way to build a good relationship with customers.
Digital Marketing
The Myth About Viral Marketing
Viral marketing is an appealing idea, but it doesn’t describe how online adoption usually happens.
Business Models
Optimizing Your Digital Business Model
If you lack a good digital business model, your customers may leave you behind.
Collaboration
Redesigning Innovation at Chubb
Chubb wanted to accelerate its innovation process and its field response time. Its answer? Build a more social business.
Social Media
Get Social: A Mandate for New CEOs
New CEOs need to quickly establish themselves and communicate their vision.
Social Media
CFOs’ Anti-Social Tendencies may be Changing
Data shows that within the C-suite, CFOs are the least supportive of social business initiatives.
Digital Marketing
What Do Senior Managers Really Want to Know About Social Media?
A study of senior executives’ use of social media identified key reasons why experts are brought in to educate the staff.
Climate Change
Communicating Corporate Social Responsibility to a Cynical Public
Unless companies communicate their CSR achievements wisely, they risk being accused of greenwashing.
CEOs’ Passive/Aggressive Approach to Social Media
A study of senior executives’ and social media found CEOs more active on Twitter than other forms of social media.
Collaboration
How Cisco’s Learning Network Became a Social Hub for the IT Industry
Cisco’s social educational platform, Learning@Cisco, is a key hub for people in IT around the globe.
Digital Marketing
B2Bs Can Be Social Too
Marketers in both B2C and B2B companies are discovering strategic benefits from social media.
Social Media
Is Viral Marketing a Myth?
New research suggests the term “viral” marketing does not describe well what happens in the market.