Collaboration
Creating a Culture Where the Best Ideas Win
At Enterasys Networks, social tools are creating a flatter and more transparent company.
Marketing
Latest
Social Media
Biggest Kids on the Block Becoming Bigger Fans of Social Media
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.
Inbox Zero: Is it Worth the Effort?
A cluttered email box can be as distracting as a cluttered office. One way to tame the email beast: “delete, delegate, respond, defer or do” each time you open a message.
CEOs — Not Just Teens — Can Get in Trouble on Facebook
The SEC’s investigation of a Facebook post by Netflix CEO Reed Hastings.
Digital Marketing
How to Create Brand Engagement on Facebook
What determines whether consumers will “like,” comment on or share a company’s Facebook posts?
Marketing Strategy
How to Identify the Best Customers for Your Business
Pursuing growth opportunities without defining your ideal customers can hamper profitable growth.
Digital Marketing
Turning Facebook Fans into Product Endorsers
How companies can find their most influential online customers and enlist them to help promote their brands.
Social Media
Dreaming of a Black Friday?
Target is among many retailers using social media to attract more Black Friday shoppers.
Collaboration
GE’s Colab Brings Good Things to the Company
GE’s internal social network, GE Colab, is connecting up the firm’s 115,000 employees around the globe.
Collaboration
Social Business = Social Bonding
A recent study by FedEx and Ketchum suggests that social technologies help companies build better relationships.
Collaboration
When Social Networks and Analytics Intersect
Can you really make sense of huge amounts of data? Yes, say researchers from Facebook and Microsoft.
Collaboration
How Social Tools Can Help Your Company Avoid Strategic Failure
Author and consultant Nilofer Merchant tells companies there’s more to social than “social media.”
Social Media
Chief Marketing Officers See True Value in Social Media
A survey of 100 CMOs says that more than 89% are influenced by social data when making decisions.
Marketing Strategy
The Gap Between the Vision for Marketing and Reality
The ideal role of marketing was articulated 60 years ago. How close to the ideal have we come?
Digital Marketing
What Matters Most in Internet Retailing
Though online retailers have unlimited trading areas, they must learn where to best find customers.
Digital Marketing
Increasing the ROI of Social Media Marketing
Using a seven-step process, an ice cream retailer substantially improved its social media marketing.
Social Media
The Key to Social Media Success Within Organizations
What determines whether or not an internal social media initiative brings business benefits?
