Social Media
How Finding “Exceptions” Can Jump Start Your Social Initiative
John Hagel, co-chairman of the Deloitte Center for the Edge, explains how social tools can increase productivity.
Marketing
Latest
Marketing Strategy
Setting Prices Based on Customer Value
A look at three pricing strategies: cost-based pricing, competition-based pricing and customer value-based pricing.
Social Media
SAP: Using Social Media for Building, Selling and Supporting
SAPs ten-year-old online network has nearly three million members.
Social Media
Social Business By the Numbers
Do companies know why consumers interact with their social sites? How much value can social business deliver?
Analytics & Business Intelligence
How ‘Big Data’ Is Different
How do the insights from big data differ from what managers generate from traditional analytics?
Culture
What Managers Really Think About Social Business
How will social networking and social software transform business? See the results of our survey.
Marketing Strategy
Is It Time to Rethink Your Pricing Strategy?
Almost any business can improve its pricing performance, if it broaches pricing in a structured way.
Collaboration
How IBM Builds Vibrant Social Communities
Jeff Schick, IBM’s vice president of social software explains how IBM is a “social business.”
Digital Marketing
Enhancing Relationships With Customers Through Online Brand Communities
To improve online communities, companies need to enhance communication among custoemrs.
Marketing Strategy
Social Business: What Are Companies Really Doing?
This report identifies how social technologies create value in a variety of business functions.
Digital Marketing
The Perils of Social Coupon Campaigns
To gain from social coupons, businesses should craft deals carefully — without giving too much away.
Collaboration
Why Strong Ties Matter More In a Fast-Changing Environment
New research by Marshall Van Alstyne challenges the existing theory about the value of strong ties versus weak ties.
Social Media
Social tools improve service, research, collaboration
Featured this month in the Social Business Innovation Hub
Customers
Social Business at Kaiser Permanente: Using Social Tools to Improve Customer Service, Research and Internal Collaboration
Twitter, Facebook and an internal intranet are changing the way a health care provider communicates.