Marketing

Consumer dissatisfaction can be far more potent than satisfaction.

Recent evidence shows that some discounts and sales can be detrimental.

Consumer preference is determined by how their options are presented.

Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.

Managing returns, structuring the physical distribution network and deploying product inventories are all key.

INTELLIGENCE: New developments, research and ideas in management

A company must have a three-dimensional view of its brand.

When one company acquires another, executives have 10 distinct options for the corporate rebranding.