Marketing

The good word from devoted customers may not always be the most effective promotional tool.

Strategies for mitigating the negative effects of nasty on-the-job encounters.

Deep discounting strategies provide decidedly mixed long-term benefits.

A review of recent and seminal work linking pricing decisions with operational insights.

Brands may be less vulnerable to the vagaries of extension than is commonly feared.

Conceptual frameworks provide insight into creating marketing strategies targeted at groups.

Research reveals factors that affect the likelihood of transacting business over mobile phones.