Marketing

Research indicates that buyers are more likely to perceive value in global brands.

Companies with the best connections to their customers focus on the people and businesses that buy from them.

How the industry’s evolution can inform all e-tail enterprises.

Managers’ opinions vary about the goals and value of Internet marketing.

Customer delight might not always lead to long-term satisfaction and loyalty.

If pricing isn’t a strategic capability — a contributor to a company’s ability to implement its strategy — it’s probably a strategic liability.

Customer-lifetime value is more than a metric; it’s a way of thinking and of doing business.

A new, easy-to-use procedure can help marketers determine customers’ willingness to pay.