Marketing Strategy
Marketing Beyond the Gender Binary
Brands can no longer rely solely on outdated tropes to connect with increasingly diverse consumers.
Marketing
Latest
Analytics & Business Intelligence
Why Smart Companies Are Giving Customers More Data
To launch successful products that delight customers, companies need a new approach to data analytics.
Marketing Strategy
Growth Opportunities for Brands During the COVID-19 Crisis
Small and midtier brands have unique opportunities to provide value in the new consumer environment.
Talent Management
The Best of This Week
How peer coaching can help remote workers and reshaping leadership imperatives now and for the future.
Social Media
Are You Managing Your Risks From Social Media?
Many organizations aren’t fully aware of or adequately minimizing the risks posed by social media.
AI & Machine Learning
The Future of AI-Driven Customer Service
A webinar describes how to develop AI customer service chatbots that meet customer expectations.
Corporate Social Responsibility
A Crisis of Ethics in Technology Innovation
Executives face a new ethical paradigm as technology reshapes value chains across industries.
Leadership Skills
The Best of This Week
Experience disrupters, leading up, COVID-19’s economic impact, and building effective teams.
Customers
The Experience Disrupters
A new species of disrupter has great products but offers even better experiences.
Data & Data Culture
Looking At the Impact of the California Consumer Privacy Act
Our experts weigh in on market implications from California’s new consumer privacy act.
Marketing Strategy
Is Your Brand Getting Lost in the Online Shuffle?
Companies using e-commerce sites like Amazon must work to maintain a strong brand identity.
Digital Marketing
Dating Disruption — How Tinder Gamified an Industry
Tinder’s entrance into the dating app industry was a literal game changer.
AI & Machine Learning
Social Listening Is Revolutionizing New Product Development
Social listening — analyzing what consumers say on social media — can serve as a treasure hunt map.
Analytics & Business Intelligence
Designing AI Systems That Customers Won’t Hate
Companies implementing AI must protect customers’ autonomy, privacy, and individuality.
Digital Marketing
Is Deep Learning a Game Changer for Marketing Analytics?
Companies already use data to make marketing decisions. Will deep learning enable a leap forward?
Customers
Digital Transformation Should Start With Customers
Major makeovers should benefit — and be noticed by — those who buy a company’s products and services.
Analytics & Business Intelligence
Front Office, Disrupted
Innovations from the front office are keeping fans engaged and disrupting the staid order in sports.
Content Sponsored by Google
The Keys to Winning Retailer-Brand Partnerships in the Digital Era
Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.
Analytics & Business Intelligence
An Executive Guide to the Fall 2019 Issue
MIT Sloan Management Review‘s Fall 2019 issue looks at customer experience, collaboration, and cybercrime.
Collaboration
Avoiding the Pitfalls of Customer Participation
When employees represent the views of customers, management needs to have their backs.