Social Media

Nestlé UK had customers vote for a new candy bar flavor — and increased customer engagement.

Social media isn’t enough anymore to give businesses a lift — unless they use it to innovate.

The mission of the American Red Cross is to alleviate human suffering during emergencies by mobilizing volunteers and donors. It’s using social media to help.

Audi wants customers to “trade up” cars as as easily they upgrade software.

For KLM, social business developed in response to an epic customer service crisis.

B. Bonin Bough oversees social media for Oreo, Ritz and Cadbury — big brands in the social world.

A panel at the 2014 South by Southwest festival highlighted five ways to avoid a social media crisis.

The Boston Marathon bombing offers six lessons for crisis managers on using social media for communication.

A recent report by MIT CISR details how comScore organizes internally to create value from big data.

A survey by MIT SMR and Deloitte shows companies starting to derive real value from social business.

State Street navigates the rough waters of using social media in international finance.

Social business thrives in a culture of cooperation.

Consumer trust in online ratings may be misplaced, according to recent research.

However you define it, social business is changing the world.

Managers must walk a fine line when it comes to monitoring employee activity on social media.

MIT SMR’s global survey on social business practices is now open. Please take the short survey.

Boston College’s football recruiting efforts were turned around with a social media campaign.

At LinkedIn, the sales staff has become well-versed in the use of social media tools to open doors.

Employee-based social data can help organizations improve team performance and more.

Organizations are inadvertently setting their social programs up for failure.