Social Media
Latest
Collaboration
The Power of Reconnection — How Dormant Ties Can Surprise You
The Web has made it easier than ever to reconnect with long-lost professional colleagues. Does it pay to do so?
Customers
When Unhappy Customers Strike Back on the Internet
Companies need to understand and manage the rising threat of online public complaining.
Digital Marketing
Can You Measure the ROI of Your Social Media Marketing?
Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.
Innovation Strategy
The Power of a Mobilized Community
A new book highlights the role of communities in the diffusion of radical innovations.
Analytics & Business Intelligence
Wanted: Time to Think
Creative insights require time – and a pace at odds with today’s accelerated economy.
