Research Feature

Data-savvy organizations are using analytics to innovate — and to gain competitive advantage.

Using a seven-step process, an ice cream retailer substantially improved its social media marketing.

Optimizing processes only takes companies so far. Success requires applying data with compassion.

Kyocera Corp.’s distinctive management system seeks profitable growth by extreme decentralization.

What determines whether or not an internal social media initiative brings business benefits?

The rapid growth of data creates business opportunities — but only if IT and management work together.

How will social networking and social software transform business? See the results of our survey.

Almost any business can improve its pricing performance, if it broaches pricing in a structured way.

The experiences of Apple’s iPhone and Google’s Gmail offer four keys for entering platform markets.

Developing trust between Chinese and Western executives still takes time — and attention to detail.

Companies can improve collaborations with universities by giving more thought to relationship structure.

How do companies create the conditions that embed sustainability in strategy and operations?

Using digital design in product development has potential downsides as well as advantages.

For the Lego Group, a close bond with user communities is not a pipe dream but a reality.

New research offers insights into the leadership — and politics — that typify project-based firms.

To grow as an executive, you need to recognize and manage your strongest tendencies.

A company’s beliefs are often the most critical source of differentiation.

Here are six questions for executives to consider when thinking about business model innovation.

This article explores the distinctive traits of companies that successfully transform themselves.

To reach the “next billion” consumers, multinational companies need to create new networks of local partners.