Research Feature

Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.

When two business models, and two business units, make sense.

To extract the most business value from university research, companies need to follow seven rules.

Leading innovators are using information systems to make their activities more efficient.

Sustainability initiatives have three stages, each requiring differing organizational capabilities.

In a global economy, sustained competitive advantage arises from tackling social, political and environmental issues as part of a corporate strategy.

From Apple to Twitter, some of the most successful businesses are not what their inventors originally envisioned.

Managers can gauge their company’s customer focus by posing a set of five specific questions.

Teams that fight wildfires have much to teach business managers about preventing complex and dynamic problems from spiraling out of control.

Systematizing the analysis process should produce more gain and less pain when forming strategic partnerships.

Large, loosely organized groups of people can work together electronically in surprisingly effective ways.

Supply chains should be designed and managed to deliver one or more of six basic outcomes.