Digital Marketing
The Perils of Social Coupon Campaigns
To gain from social coupons, businesses should craft deals carefully — without giving too much away.
Research Highlight
Latest
The Case for Standard Measures of Patent Quality
The current approach to measuring patent quality is not serving the world’s patent systems.
Global Strategy
Learning How to Grow Globally
New research offers insights into choosing the best approach to learn about a foreign market.
Developing Strategy
Are CEOs Getting the Best From Corporate Functions?
At too many large companies, corporate functions like HR and IT don’t get enough strategic direction from the CEO.
Technology Innovation Strategy
The Impact of IT Investments on Profits
New research finds that investments companies make in information technology increase profitability and sales more than investments in advertising or R&D do.
Global Strategy
Should Top Management Relocate Across National Borders?
When is it smart for multinational companies to relocate top management to other countries?
Social Media
What Influences Customers’ Online Comments
Lessons for managers who are listening to social media.
Business Models
The Business Models Investors Prefer
Why have investors been so bullish on companies like Disney? It’s their business models.
Marketing Strategy
Can Marketing Lift Stock Prices?
A study found that certain marketing techniques can influence a company’s stock market valuation.
New Product Development
How Quality Drives the Rise and Fall of High-Tech Products
While network effects do affect market share flows, quality prevails.
Project Management
What Great Projects Have in Common
From time to time a project truly stands out, creating exceptional value and having an impact on the industry.
Remote Work
Unlocking the Business Potential of Virtual Worlds
Virtual worlds have been slow to catch on in businesses — but employees familiar with the technology may help.
Innovation Strategy
How to Develop a Successful Technology Licensing Program
Six practices can help companies implement licensing as part of an open innovation strategy.
Managing Your Career
Why It Pays To Be an Optimist
People with optimistic dispositions get jobs more easily and get promoted more, research suggests.
Global Strategy
Are You Giving Globalization the Right Amount of Attention?
Too little attention from head office executives can cause problems in global operations.
Supply Chains & Logistics
Opportunism Knocks
There are five steps managers can take to protect their complex and vulnerable supply chains.