New Product Development
Does Knowledge Sharing Pay Off?
Some techniques seem to drive new product development better than others.
Research Highlight
Latest
Supply Chains & Logistics
Offshoring Versus “Spackling”
How a textile manufacturer balances cost cutting with mass customization in its domestic facility.
Marketing Strategy
How Companies Turn Buzz Into Sales
The good word from devoted customers may not always be the most effective promotional tool.
Customers
Managing Corrosive Customers
Strategies for mitigating the negative effects of nasty on-the-job encounters.
Executing Strategy
Maximizing Innovation in Alliances
Technological diversity and organizational structure both shape an alliance’s potential payoff.
Global Strategy
Supply-Chain Culture Clash
Differences in emphasis and approach make global supply-chain management even more of a challenge.
Executing Strategy
Japanese Experiences With B2C E-Commerce
Can innovative partnerships increase store traffic and improve the retail revenue stream?
Marketing Strategy
Smart Pricing
A review of recent and seminal work linking pricing decisions with operational insights.
Collaboration
Building Better Teams
The value of external knowledge sharing increases when work groups are more structurally diverse.
Talent Management
Does Repricing Stock Options Work?
If retaining employees is the goal, the answer is yes — and no.
Marketing Strategy
Brand Equity Dilution
Brands may be less vulnerable to the vagaries of extension than is commonly feared.
Organizational Behavior
Social Identity Conflict
Researchers are beginning to explore the complex effects of employee identity on the workplace.
Global Strategy
Cross-Cultural Lessons in Leadership
Data from a decade-long research project puts advice to managers in context, country by country.