Research Highlight
Latest
Organizational Structure
The Flattening Corporation
A trend toward fewer managerial layers may be a response to technological and environmental change.
Marketing Strategy
Tapping Into Association Marketing
Conceptual frameworks provide insight into creating marketing strategies targeted at groups.
Innovation Strategy
Open-Source Software Development
An overview of new research on innovators’ incentives and the innovation process.
Innovation Strategy
The Era of Open Innovation
Companies are increasingly rethinking the fundamental ways in which they generate ideas and bring them to market — harnessing external ideas while leveraging their in-house R&D outside their current operations.
Digital Marketing
What Hooks M-Commerce Customers?
Research reveals factors that affect the likelihood of transacting business over mobile phones.
Security & Privacy
HR Information Disclosure
Companies have much to gain by actively touting their human resources successes. So why don’t they?
Marketing Strategy
The Global-Brand Advantage
Research indicates that buyers are more likely to perceive value in global brands.
Business Models
Responses to Disruptive Strategic Innovation
Disruptive strategic innovations are not necessarily superior to the traditional ways of competing, nor are they always destined to conquer the market. Rushing to embrace them can be detrimental for established companies when other responses, including ignoring the innovation, make more sense.
Digital Marketing
Lessons From Online Groceries
How the industry’s evolution can inform all e-tail enterprises.
