Research Feature

Marketing Strategy

The Design and Development of Information Products

Marc H. Meyer and Michael H. Zack

April 15, 1996

Business Models

Use Strategic Market Models to Predict Customer Behavior

David E. Schnedler

April 15, 1996

Global Strategy

Working in Japan: Lessons from Women Expatriates

Sully Taylor and Nancy Napier

April 15, 1996

IT Governance & Leadership

The Risks of Outsourcing IT

Michael J. Earl

April 15, 1996

Technology Innovation Strategy

The Value of Selective IT Sourcing

Mary C. Lacity, Leslie P. Willcocks and David F. Feeny

April 15, 1996

Skills & Learning

Will the Internet Revolutionize Business Education and Research?

Blake Ives and Sirkka L. Jarvenpaa

April 15, 1996

Marketing Strategy

First to Market, First to Fail? Real Causes of Enduring Market Leadership

Using a historical method, the authors try to determine why pioneeers fail and early leaders succeed.

Gerard J. Tellis and Peter N. Golder

January 15, 1996

Global Strategy

The Japanese Juggernaut Rolls On

Lawrence G. Franko

January 15, 1996

Ethics

Ethical Leadership and the Psychology of Decision Making

David M. Messick and Max H. Bazerman

January 15, 1996

Marketing Strategy

Speeding High-Tech Producer, Meet the Balking Customer

Anirudh Dhebar

January 15, 1996

Climate Change

A Strategic Response to Investor Activism

Andrew J. Hoffman

January 15, 1996

Business Models

How Hadco Became a Problem-Solving Supplier

Craig H. Wood, Allen Kaufman and Michael Merenda

January 15, 1996

Organizational Behavior

Rebuilding Behavioral Context: A Blueprint for Corporate Renewal

Sumantra Ghoshal and Christopher A. Bartlett

January 15, 1996

Marketing Strategy

How Should National Brands Think about Private Labels?

Stephen J. Hoch

January 15, 1996

Supply Chains & Logistics

Returns Policies: Make Money by Making Good

V. Padmanabhan and I.P.L. Png

October 15, 1995

Talent Management

Rebuilding Behavioral Context: Turn Process Reengineering into People Rejuvenation

Christopher A. Bartlett and Sumantra Ghoshal

October 15, 1995

Organizational Structure

Strategic Work-Space Planning

Jacqueline C. Vischer

October 15, 1995

Technology Implementation

Improve Software Quality by Reusing Knowledge and Experience

Victor R. Basili and Gianluigi Caldiera

October 15, 1995

Financial Management & Risk

A CEO Survey of U.S. Companies’ Time Horizons and Hurdle Rates

James M. Poterba and Lawrence H. Summers

October 15, 1995

Developing Strategy

An Empirical Study of Flexibility in Manufacturing

Fernando F. Suarez, Michael A. Cusumano and Charles H. Fine

October 15, 1995